👹 Devdutt Pattanaik on taming corporate Bakasur

 
19 August 2025View in Browser
 
 
 

 

Hello,

 

India’s equity market saw a sharp rally on Monday, with investors backing auto and consumer goods stocks amid rising hopes of a goods and services tax (GST) rejig.

 

The BSE Sensex was up 0.84% to close at 81,273.75, while the NSE Nifty gained 1% to settle at 24,876.95.

 

All eyes will now be on the two-day meeting of the state ministerial panel on August 20, when Finance Minister Nirmala Sitharaman is expected to discuss the sweeping GST reforms.

 

In other news, Tamil Nadu is doubling down on its Rs 500-crore Semiconductor Mission 2030, seeking to position the state as a hub for chip design, testing, and manufacturing. The government has sanctioned a Semiconductor Design Promotion Scheme, which will provide subsidies and prototyping grants to fabless design firms.

 

ICYMI: After his chaotic exit from X, Parag Agrawal has now launched an AI startup to help bots interact on the open web. 

 

Lastly, social media terms creeping into everyday conversation led Cambridge Dictionary to include “skibidi” and “delulu” among other words in its online edition.

 

“Broligarchy”, a mashup of ‘bro’ and ‘oligarchy’—referring to tech leaders who attended US President Donald Trump’s inauguration in January—also made it to the list. 

 

In today’s newsletter, we will talk about 

  1. Devdutt Pattanaik’s advice for founders
  2. Cashfree’s AI payment system
  3. AI-powered digital marketing engine for SMBs

 

Here’s your trivia for today: Which port, in modern-day Iraq, was home to the legendary Sinbad the Sailor?


 


Interview

Devdutt Pattanaik on why founders must introspectIn a world glorifying hustle, mythologist and writer Devdutt Pattanaik asks this simple question to startup founders.  “A person who is ambitious thinks about their own hunger. And the people around them, they don’t just see them as beings—they see them only in terms of consumption,” he says.  

 

In a candid conversation with Shradha Sharma, Founder and CEO of YourStory, Pattanaik talks about endless hunger—a trait often celebrated in corporate boardrooms, MBA schools, and at startup pitch fests, but one which depletes one of purpose, joy and sanity. 

 

The hunger trap:

  1. Pattanaik’s latest book, Escape the Bakasur Trap, talks about this unending ambition and how, when unchecked, success can come at the cost of happiness and balance. He compares the relentless pursuit of success to Bakasur—a demon from Indian mythology known for his unending appetite.
  2. In the startup world where valuation trumps value created, contentment is often seen as the enemy of growth, and Pattanaik wants to challenge that. “...I am challenging this whole idea that growth can only happen through dissatisfaction.” He emphasises considering santosh, or contentment, as a core pillar of any business.
  3. In another metaphorical comparison, Pattanaik mentions that founders must serve, and not just scale. Emphasising the concept of punya, or karmic credit, he says everyone has to repay, and everyone owes something to the world. 

Know More


 

Funding Alert

  1. Amnex Infotechnologies : Rs 460 Cr Equity

  2. Goldi Solar: Rs 137 Cr | Equity

Fintech

Cashfree designs an AI payment systemCashfree Payment has built an AI-native payments engine, enabling merchants to initiate and manage payments directly through conversational interfaces, such as WhatsApp, without any coding or complex integrations.

 

The fintech company—after introducing its Model Context Protocol (MCP) in June—has now become one of the first Indian fintechs to launch Remote MCP. 

 

Key takeaways:

  1. Cashfree’s Remote MCP uses large language models to connect AI agents, bots, or automation tools with a business’s payment systems for secure, real-time collections, refunds, payouts, and verifications.
  2. Cashfree’s new feature supports over 100 payment methods, including credit and debit cards, net banking, wallets like Paytm, UPI via BHIM, EMI options, and Buy Now Pay Later.
  3. “With Gen AI, we’ve expanded use cases both for customers and internally. After launching our MCP server, we’re now building on top of it so merchants can integrate much faster, and it opens our products to a much wider set of users,” says Mayank Juneja, Associate Architect at Cashfree Payments. 

 

Know More


Startup

AI-powered digital marketing engine for SMBsA large number of MSMEs shied away from using technology that could benefit them. SaaS startup Grexa helps small and medium-sized businesses grow using GenAI. 

 

The team at Grexa decided to make an automated digital marketing engine that will do everything—from acquiring new customers to creating marketing campaigns for SMBs to grow revenue. Grexa uses multiple LLMs in its backend, including OpenAI’s ChatGPT and Anthropic AI.

 

Know More


From the CapTable

The IPO domino effect big money is quietly betting onThe offer was tempting—a chance to buy into Razorpay at a price that might be a shade lower than the fintech major’s last $7.5 billion valuation. With an IPO pencilled in for the next 12–18 months, it seemed like the kind of bet a secondaries investor would usually jump at.

 

But this one walked away.

 

Even at a discount, the price still felt “too much” for the secondaries-focused venture capital firm, especially if there was no clear path to a sustainable—and substantial—exit.

 

For funds in the secondaries business, timing is everything. They typically back companies that are no more than two years away from going public, with the aim of selling in the IPO or eventually after. And with dozens of Indian internet-first companies eyeing listings in the past 18 months, such deals have been on the rise. In fact, the government’s own Rs 10,000 crore Fund of Funds reportedly plans to focus on secondaries.

 

Secondaries are typically part of late-stage funding rounds. Not too long ago, late-stage investing was a well-rehearsed play. Crossover and hedge funds—think SoftBank, Tiger Global, Insight Partners, Alpha Wave Global—would swoop in once a startup had scaled, cut big cheques, and let early investors cash out some of their stake. The rest went in as fresh capital, giving the company bigger shoes to fill ahead of a splashy IPO. The playbook was simple: get in late, ride the final growth spurt, and walk out with public-market gains.

 

However, for such investment deals to make sense, there has to be a window to sell, and more importantly, a price that delivers a “meaningful” return.

 

On the first count, India’s startup market—the world’s third-largest—looks ready as tech IPOs have become a reality. On the second, however, the jury’s still out. That uncertainty was enough for the Razorpay deal to be passed over.

 

Continue Reading


 

News & Updates

 
 
  1. Steel plant: POSCO Holdings, a South Korean steel-making company, has signed an agreement with JSW Steel to jointly consider building a 6 million tonnes per annum integrated steel plant in India. Odisha has emerged as one of the likely candidates for this plant.
  2. Stargate: Foxconn plans to manufacture data centre equipment with Japan’s SoftBank at the Taiwanese firm’s former electric vehicle factory in Ohio, US, as part of the Stargate project to advance US AI infrastructure.
  3. New tools: Grammarly, an AI assistant for communication and productivity, is launching eight specialised AI agents that provide targeted assistance for specific writing challenges—from finding credible sources and checking originality to predicting reader reactions, according to a press release.

 

Here's what else we have for you

 
 

How MathWorks is helping Indian startups build better, faster, and cheaper with Model-Based Design

In Partnership with MathWorks
 

What if your startup could build, test, and tweak before building anything at all?

 

That’s the power of Model-Based Design. Startups across India are using MathWorks tools to move from idea to prototype without the usual time and cost setbacks. See how they’re doing it. 

 

Read Here


We’re the infrastructure partner for India’s next decade of business growth: Meghna Agarwal on IndiQube’s journey from IPO to impact

 
 

If occupancy crosses 90%, my clients have no room to grow. We like to leave headroom.” In her first post-IPO results, Meghna Agarwal of IndiQube explains why growth is not about chasing 100% occupancy but building scalable, sustainable infrastructure. With Rs 313 Cr in revenue this quarter, IndiQube is showing how discipline + innovation can reshape India’s workspace story.

 

Read More


 

Did you know?

 
 

Which port, in modern-day Iraq, was home to the legendary Sinbad the Sailor?


Answer: Basra

 
 

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