According to the latest report by IMARC Group, titled "India Milkshake Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026", the Indian milkshake market exhibited strong growth during 2015-2020. Looking forward, the market is expected to grow at a CAGR of 25.3% during 2021-2026. Milkshake is a sweet, frothy dairy-based beverage prepared by blending milk, sugar, flavoring syrups and ice-creams. It is available in various flavors, including banana, chocolate, caramel, vanilla, butterscotch and strawberry, and contains various essential nutrients, such as potassium, carbohydrates, proteins and vitamins A, D and B12. Milkshakes are usually topped with whipped cream, candies, chocolates, marshmallows, biscuits, cinnamon and fruits to enhance the flavor. Moderate consumption of milkshakes can aid in preventing dehydration and repairing and building muscles post-workout. Milkshakes are usually packaged and stored in pouches, cartons and bottles.
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Market Trends:
The India milkshake market is primarily being driven by changing lifestyles and dietary patterns of the masses. Consumer preference is rapidly shifting from carbonated drinks to healthy and nutritious milk-based beverages. Moreover, various product innovations, such as the development of low-sugar and fat-free variants manufactured using natural and organic ingredients with no preservatives, are providing a thrust to the market growth. In line with this, the adoption of ready-to-drink (RTD) milkshake packages due to hectic schedules is positively impacting the market growth. Other factors, including significant growth in the food and beverage industry, along with the increasing expenditure capacities of the consumers, are creating a positive outlook for the market across the country.
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Key Market Segmentation:
Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of these key players include:
- CavinKare
- Mother Dairy
- GCMMF
- KMF
- Hershey
Breakup by Flavour:
- Vanilla
- Strawberry
- Chocolate
- Banana
- Others
Breakup by Packaging:
- Bottles
- Pouches
- Cartons
- Others
Breakup by Distribution Channel:
- Supermarket and Hypermarkets
- Convenience Stores
- Milk Parlours
- Online Stores
- Others
Breakup by State:
- Karnataka
- Maharashtra
- Tamil Nadu
- Delhi
- Gujarat
- Andhra Pradesh and Telangana
- Uttar Pradesh
- West Bengal
- Kerala
- Haryana
- Punjab
- Rajasthan
- Madhya Pradesh
- Bihar
- Orissa
- Others
Key highlights of the Report:
- Market Performance (2015-2020)
- Market Outlook (2021-2026)
- COVID-19 Impact on the Market
- Porter's Five Forces Analysis
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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