Perhaps, leading production house 14 Reels International, didn't realize that the routine news bulletin about their last film '1' touched 100 days, could evoke few laughs in the industry.
"Everybody knows including the die-hard fans of Mahesh have reconciled to the fact that Mahesh's psycho thriller couldn't set box office on fire and only Mahesh scored as an actor, since the collections fizzled after first few days openings and distributors have reportedly lost more than 25 crores, so what is the 100 days news is all about" questions a distributor, who feels that production house, is unnecessarily rubbing salt on the wound.
Even though, Mahesh and producers admitted that it was an 'experiment' and wasn't a commercial potboiler after few days of its release, but why suddenly, this news release, because it 100 days run looks fictitious.