🚚 How Shiprocket is rewiring quick commerce

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19 July 2025 View in Browser

Hello,   India’s largest company kicks off the fiscal year on a strong note.   Reliance Industries (RIL) posted a better-than-expected 78% surge in first-quarter profit, driven by strong growth across key businesses and gains from some listed asset sales.    Reliance’s core oil-to-chemicals segment pulled its weight as the conglomerate’s largest revenue contributor, while strong performances from Reliance Retail and Jio also bolstered earnings.    RIL’s shares are also outperforming the country’s benchmark gauge, NSE Nifty 50 Index, by their widest margin in five years.    Elsewhere, the crypto market is also jubilant after the total market value of crypto assets surged past $4 trillion for the first time. This was largely due to a major rally in altcoins and momentum from a sweeping US legislative push to regulate the sector.   Bitcoin has had a tumultuous journey since 2013. But now that some of the regulatory uncertainty around crypto assets has eased, what does that hold for the future of the world’s most popular digital currency?   Just like Bitcoin, all it takes is a single viral moment to catapult a product into the spotlight. Just ask Aliett Buttelman, whose beauty startup Fazit shot to fame after Taylor Swift was spotted at a Chiefs game wearing the company’s signature glitter freckles product.    Within 48 hours, sales exploded to over $1 million—a 3,500% spike. Today, the startup’s 2025 revenue is on track to exceed $40 million!   In today’s newsletter, we will talk about  Shiprocket’s decentralised quick commerce play Breaking the language barrier in publishing Reimagining AI interfaces for daily work   Here’s your trivia for today: Which celebrity inspired the creation of Google Images?

SaaS Shiprocket’s decentralised quick commerce playShiprocket, best known for powering India’s D2C logistics, is quietly scaling up its plans in the quick commerce space with a sharp focus on enabling hyperlocal sellers. Still in the MVP phase, the startup’s new service is processing 300,000-400,000 quick commerce deliveries a month across six cities.   Shiprocket’s bet lies not in building out vast fleets or dark stores, but in enabling existing neighbourhood sellers to plug into this infrastructure.    Quick and quicker: To overcome inventory and reach constraints, Shiprocket isn’t limiting its focus to traditional FMCG categories. New verticals like toys, electronics, and stationery are gaining traction. Shiprocket’s q-commerce layer taps into existing delivery networks—Ola, Rapido, and nearly ten others—where it adds a software layer to unify demand.  “The Shiprocket app sends delivery requests to all providers on the platform. Whoever accepts it first gets the job,” Gautam Kapoor, Co-founder and COO at Shiprocket, said. “We have brands like Licious and Ferns N Petals using us regularly. And then we have 5,000 to 7,000 small businesses—retailers, D2C brands, local shops—that use us 1-3 times a week, depending on demand,” he adds. Know More

Top Funding Deals of the Week Fractal: $172M| Secondary share sale PayU: Rs 303 Cr | Equity QpiAI: $32M | Series A

Startup Breaking the language barrier in publishing For millions of readers across India’s vast regional languages, translation has remained slow, expensive, and labour-intensive for decades.   This led to the creation of NAAV AI, an AI-powered translation platform launched in January this year by Vikram Sampath and Sandeep Singh. The Bengaluru-based startup is designed to help authors, content creators, and publishers struggling with translation delays.   Lost in translation: NAAV AI utilises AI models such as Claude and GPT-4, and is evaluating Ola’s Krutrim for select languages to leverage each model’s specific strengths for different languages.  TransLit is an AI-assisted and human-refined translation tool that currently supports English-to-Hindi, Marathi, Kannada, Tamil, Telugu, and Malayalam translations. Sampath adds that the AI-generated first draft of a chapter cuts translation time from roughly a month to just ten days, achieving up to 70-75% in terms of accuracy, with translators only needing to refine and polish the existing text instead of starting from scratch. Know More

Startup Reimagining AI interfaces for daily work Bhindi.AI, founded by Sowmay Jain in May 2025, is building a tool that promises to move beyond chat-based replies and into real-world action. The startup integrates leading AI models and adds a unique layer of execution, allowing users to manage day-to-day digital tasks across platforms through simple chat-like conversations.   Bhindi.AI describes itself as offering a “text-to-action” interface. Unlike typical AI tools that return information, Bhindi executes it. Jain offers a simple contrast: “If I want to draft an email, most AI tools can help. But they won’t send it. Bhindi drafts the email and sends it."   Know More

News & Updates

Exit ban: A US-based Wells Fargo banker who works in trade financing has been blocked from leaving China after travelling there recently, according to a WSJ report. The bank has now suspended all business travel to China after concerns over employee safety. Crypto hype: The US Congress passed the country’s first major standalone crypto bill on Thursday. The House approved the GENIUS Bill, adopting regulations for a type of cryptocurrency known as stablecoins that proponents believe will fundamentally change the world of commerce. Faux pas: Meta has apologised after Karnataka Chief Minister Siddaramaiah's social media post was mistranslated on some of its platforms, falsely suggesting he had died. A Meta spokesperson said that the platform had “fixed an issue that briefly caused this inaccurate Kannada translation”.

Did you know?

Which celebrity inspired the creation of Google Images? Answer: Jennifer Lopez. Overwhelming demand for images of her green Versace dress from the 2000 Grammy Awards prompted Google to develop a dedicated image search feature.

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